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When you start an online business, your main aim is to sell the products, right? As a business owner, you want to showcase your store to more audience. So, you decide to go on social media, why? Because everyone is doing it, then why shouldn’t you? It is tempting as everyone is aware of the hype that it is the best way to market your brand.
Do you know having a blog for your online store can be very helpful? Many businesses do not understand the importance of having a blog because they don’t have time to post quality content.
Today, we will talk about how a blog can play an important role for the growth of your e-Commerce business. Later, we will also discuss some tips that will be helpful to you for writing business related blog posts.
Blogging is one of the best way by which you can educate your customers about your products/services that you offer. This helps you as a business owner to bring more value to your brand. When you provide useful information to the customers about your products, they are more likely to buy products from you. You can use your blog for providing tutorials in regard to the use of your products.
For example: If you have an online store that offers computer parts. You can write tutorials about how to build a computer or how to make your computer’s performance better. While talking about these things, you can mention products in the tutorials and provide link to your products within the blog post from your website. Your potential customers might get different ideas of using your product and will likely to buy products from your online store.
Blog posts create more internal links to your website which helps a lot in SEO. Blog is a great way to have quality content on your website related to your products/services which is indexed by all major search engines like Google, Bing and Yahoo. The more original content you write in your blog post, the better ranking you will get in search engines. SEO is an on-going process and posting blog posts regularly keeps your site active all the time which is beneficial when it comes to search engine optimization.
For example: Let’s say you sell “Sony Television Model XYZ” and you regularly publish blog posts about your product. Now, whenever someone searches for “Sony Television Model XYZ”, Google will crawl on your website knowing that you have something to do with this particular product. Hence, your website will show up on the search result page whenever this item is being searched.
If you own an online business, there are so many ways you can share different stories with your audience in regard your products/services that you offer. Talk about how you started your business, share stories that educate your audience about what’s new in your industry, share stories about how your product/service was beneficial to someone or share anything that you think your audience might find interesting (it does not have to be related to your product). This kind of blogging shows that you are an expert in your industry and interested in educating your audience. It sets you apart in the competitive market. This gives you an opportunity to showcase your expertise by educating the visitors and it can turn your audience into buyers.
Fun Fact: Did you know that 92% of companies who decided to blog acquired customers through their blog?
nopCommerce is great e-Commerce solution that also offers a variety of CMS features including blog. A store owner has full access for managing the blog posts and related comments.
What comes to your mind, when you hear the term” wish list”? The application of this feature is exactly how it sounds like: a list of things that you wish to get. As an online store owner, would you like your customers to be able to save products in a wish list so that they review or buy them later? Would you like your customers to be able to share their wish list with friends and family for gift giving?
Offering your customers a feature of wish list as part of shopping cart is a great way to build loyalty to your store site. Having the feature of wish list on a store site allows online businesses to engage with their customers in a smart way as it allows the shoppers to create a list of what they desire and their preferences for future purchase.
Managing online business requires different skills and abilities than managing a business in the ‘real world.’ Persons can easily detect the size and determine the prestige of a business when they have the ability to walk in and take a look around. Not only do ‘real-world’ furnishings and location tell the person what level of professionalism to expect, but "real world" personal encounters allow first impressions to be determined by how the business approaches its person service. When a person walks into a retail business just about anywhere in the world, that person expects prompt and personal service, especially with regards to questions that they may have about products they wish to purchase.Person service or the client service is the service provided to the person for his satisfaction during and after the purchase. It is necessary to every business organization to understand the person needs for value added service. So person data collection is essential. For this, a good person service is important. The easiest way to lose a client is because of the poor person service. The importance of person service changes by product, industry and person. Client service is an important part of every business organization. Each organization is different in its attitude towards person service. Person service requires a superior quality service through a careful design and execution of a series of activities which include people, technology and processes. Good person service starts with the design and communication between the company and the staff.In some ways, the lack of a physical business location allows the online business some leeway that their ‘real world’ counterparts do not enjoy. Location is not important, furnishings are not an issue, and most of the visual first impression is made through the professional design of the business website.However, one thing still remains true. Persons will make their first impressions on the person service they encounter. Unfortunately, in online business there is no opportunity for front- line staff to make a good impression. Every interaction the person has with the website will be their primary means of making their first impression towards the business and its client service. Good person service in any online business is a direct result of good website design and planning.
By Jayashree Pakhare (buzzle.com)
Online discount coupons enable access to great offers from some of the world’s best sites for Internet shopping. The online coupons are designed to allow compulsive online shoppers to access massive discounts on a variety of products. The regular shopper accesses the coupons in bulk and avails of great festive offers and freebies thrown in from time to time. The coupon code option is most commonly used when using a shopping cart. The coupon code is entered on the order page just before checking out. Every online shopping resource has a discount coupon submission option to confirm the coupon code. The dedicated web sites allow the shopper to check whether or not a discount is still applicable. If it is, the sites also enable the shopper to calculate the total cost after deducting the coupon amount like in the case of grocery coupons. Online discount coupons are very convenient to use. They offer great deals and professionally negotiated rates if bought from special online coupon outlets. With a little research and at times, insider knowledge the online discount coupons are a real steal. They are designed to promote products by offering ‘real value for money’ packages. The coupons are legitimate and help with budgeting, in the case of a compulsive shopper. They are available for special trade show promotions, nightlife, sporting events and dinner shows and just about anything that could be associated with the promotion of a product. The coupons enable the online shopper to optimize net access more effectively. Getting a ‘big deal’ is not more utopian amidst rising prices. The online coupons offer internet access to the best and cheapest products displayed online. Big discounts are only a code away! By Gaynor Borade (buzzle.com)